The GuacTruck Mobile Eatery
Food trucks are no longer reserved for construction workers and street fairs. With this rabbit-like growth, many food trucks have sprung up that move away from grungy and greasy in hopes to gain an advantage. With this high level of competition, the visual appeal of the truck itself can give a business that extra edge.
The GuacTruck mobile eatery is ahead of the game, combining modern truck exterior with a fresh and interesting menu. The dark wood exterior panels are coupled with a sizable display window that tastefully shows off the trucks ingredients, creating the feeling of being inside of a restaurant while still standing on the street.
The owners behind the business understand that the food truck experience has evolved into more than just grabbing a quick bite. “Waiting and ordering from a food truck has become a social experience, a scene. Not only is it a way to satiate hunger and cravings; more importantly, it’s become a cool way to socialize and meet people.”
While this particular truck might be difficult to spot (currently located in Philippines), I bet we’ll see more and more easy on the eye food trucks in 2012.
- Keefe Dempsey.